Projects / Valerie Tutor
Island real estate website: your agent on the islands, even from Ohio
Island homes, bought and sold with someone who lives here. A site for Valerie Tutor of Kingfisher Real Estate, designed for buyers 1,200 miles away.
Unsolicited concept by Zenlyx. Not commissioned by, affiliated with or endorsed by Valerie Tutor or Kingfisher Real Estate.
- Scope
- UX, UI, Webflow build
- Platform
- Desktop, tablet, mobile
- Brokerage
- Kingfisher Real Estate
- Status
- Demo build

Overview
Most of Valerie’s buyers start from another state. She knows which homes were rebuilt after Ian, what insurance really costs, and how to close without you flying down every month. Her old site showed none of it.
Buyers live 1,200 miles away and can’t meet her first.
A trust-first site with storm and flood facts on every home.
Two clear paths: buy from a distance, sell from out of state.
Empathy map
Is this agent still active?
What a remote buyer says, thinks, does and feels before she ever picks up the phone.
“Is this agent still active?”
“What will insurance cost us?”
Googles the agent first
Shares links with family
Linda
Remote buyer
Columbus, Ohio
“Neglected site, neglected deal?”
“Was this home hit by Ian?”
Excited about the island
Anxious about storms
Pain · no proof, no storm facts, forms with no reply
Gain · reviews, storm facts on every home, a booked call

Information architecture
Two ways in
Six pages under Home. Buy and Sell are the two main roads; everything else supports them.
- Filters
- Listing cards
- Listing page
- Saved search
- Five steps
- Island answers
- Local contacts
- Valuation
- Recently sold
- Selling steps
- Your situation
- Sanibel
- Captiva
- Before you commit
- What changed
- The Negotiator
- Recognition
- Reviews
- Where she works
- Book a call
- Phone and email
- Send a note
User flow
Three roads, one call
From a Google search in Ohio to a booked call with Valerie, without leaving the site. Every road ends at a call with a stated reply time.
Buy from a distance
Main road- Search homes
- Rebuilt or elevated filter
- Storm and flood facts
- Save or share with family
- Ask Valerie
Learn first
Supporting- Island answers
- Islands guide
- Five steps, one trip
- About Valerie
- Reviews
Sell from out of state
Main road- Sell page
- Address and details
- Storm updates
- Timeline and contact
- Call within 24 hours

Design system
Ink, sand and one pink
Four colors, one typeface, two buttons. Pink is saved for the one word or action that matters on each screen.
Bold
Bold
Semibold
Regular

- Storm
- Rebuilt 2024
- Flood
- Zone VE · elevation certificate on file
Key screens
Storm facts, up front
Three screens that answer a remote buyer’s first question before she asks it.

Search
Filter by what the storm changed.
- Since Ian
- Rebuilt 2024
- Flood zone
- VE
- Elevation cert.
- On file
Listing
Storm facts before the details.
Valuation
Five questions to a real number.
Welcome
home.
A local agent’s reputation, moved onto a channel she owns. The site answers a remote buyer’s hardest questions before they pick up the phone, then makes the call easy to book.
Before launch: verified, attributed reviews; MLS photos and IDX feed; award names and production figures confirmed with Valerie.
Start a project with Zenlyx →What this build shows
A one-agent site that earns trust from buyers 1,200 miles away. See how we build real estate agent websites and realtor website redesigns.
Clients buying from far away?
Start with a free audit of your current site. A trust-first build like this maps to our Growth plan, from $1,990.
