Why IDX on your own site matters
When the search button on your site sends buyers to a portal, they leave with your traffic and often meet another agent there. IDX (Internet Data Exchange) lets you show MLS listings on your own domain, so buyers browse, save homes and ask questions with you.
IDX done badly is almost as bad as none. Many agent sites drop in a generic search frame that looks nothing like the brand, loads slowly and hides the contact form. Buyers notice the switch, and so does your conversion rate.
What we set up
- Property search with the filters buyers actually use: price, beds, baths, area and type
- Listing pages styled to your fonts and colors, with your contact options next to every home
- Featured listings on your homepage (Growth and Signature)
- Map search and a sold listings portfolio (Signature)
- Listing alert sign-ups that capture the buyer's email (Signature)
IDX on Webflow sites
Webflow can't run WordPress IDX plugins, and designers often ask how to add IDX to Webflow without a clunky iframe. We set IDX up through an IDX provider that supports Webflow, style the search and results to match the rest of the site, and keep listing pages on your own domain wherever the provider allows it.
If your current provider only offers a fixed frame, we tell you before the build, explain the trade-offs and suggest alternatives.
What you need to get started
You need to be a licensed agent with MLS access, and an IDX feed through your MLS or an IDX provider. Providers charge their own fee, usually monthly and separate from the website. If you don't have a provider yet, we help you choose one that works with your MLS and your budget.